Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness. American appetite for grass-fed sustainably raised New Zealand […]
Marketing
Beef + Lamb New Zealand and ANZCO Foods Marketing Collaboration Sees Grass-fed Beef Sales Rocket in Beijing, China
A recent co-branded marketing campaign using the Taste Pure Nature brand lifted the sales of ANZCO Foods New Zealand grass-fed beef by threefold across Beijing’s high-end 7Fresh supermarket stores during the weeklong promotion, with an ongoing increase in weekly sales post-campaign. Building on the success of an initial campaign in 2020, the collaborative partnership between […]
Where is your Christmas pork from?
Don’t be fooled by the ‘made in New Zealand from local and imported ingredients’ label on your ham As Kiwis order their Christmas ham, they’re being urged to check the pork is actually from New Zealand. Almost 41,000 metric tonnes (MT) of pork has been imported from 31 countries so far during 2021. Most will […]
Alliance Group Increases Premium on Handpicked Lamb
Alliance Group has increased the premium it pays farmers for its Handpicked Lamb programme as the demand for high-quality lamb grows. The Pure South Handpicked Lamb programme uses an assessment system to measure eating quality with the qualifying lamb exported to premium retail markets in Asia and North America. Alliance has now increased the premium […]
Parasite resistance to drenches Action Plan launched
A new Action Plan designed to help manage parasite resistance to drenches in New Zealand has been launched. Encouraging the responsible marketing and sales of drench, more accurate and easier parasite testing, research to demonstrate the costs and benefits of various parasite management approaches and better training and development are among the new priorities in […]
Alliance Group announces Asia deal with Marks & Spencer
Leading food and solutions company Alliance Group is partnering with the global retail giant Marks & Spencer (M&S) on a range of value-add branded beef and lamb products in Singapore. The M&S-branded range, all further processed in New Zealand, is now available in 11 stores on the island, home to almost six million people. The […]
New National Farm Assurance Standard focused on the environment and sustainability launched
Sheep, beef and deer farmers now have the opportunity to prove their sustainability credentials with the launch of a new quality assurance standard. New Zealand Farm Assurance Plus (NZFAP Plus), which builds on the existing New Zealand Farm Assurance Programme (NZFAP), includes a focus on people, farm, natural resources and biodiversity. Nick Beeby, chair of […]
HR5 Tag Reader makes compliance easier
Animal identification and compliance with NAIT is at the forefront of most farmers’ minds. That’s why tools that can make the whole process faster and easier are a real advantage, says Balfour farmer Katherine McCallum. The ease of meeting compliance requirements is just one of the reasons Katherine gives for using Gallagher’s HR5 Hand Held EID […]
New Zealand beef genetics to receive $16.7m injection
Beef + Lamb New Zealand (B+LNZ) are partnering in a new $16.7 million beef genetics programme, with the potential to boost the sector’s profits by $460 million over the next 25 years. The Ministry for Primary Industries (MPI) is co-investing in the seven-year partnership through its Sustainable Food and Fibre Futures fund. Called Informing New […]
Strong wool and necessity – the mother of invention
Strong wool has won plenty of media spotlight of late. While prices remain abysmal at present, the creativity being shown on new uses for this natural and sustainable fibre bodes well for better returns to farmers in the future. Federated Farmers co-ordinated some of the established and new players in strong wool for a ‘wool […]