New Zealand’s arable industry is on the hunt for its ‘tall poppies’ – not to chop them down but to celebrate their achievements and to inspire others. “We’re a sector that generates $800 million of sales a year, $260m of that in exports, and we’re determined to better highlight to fellow New Zealanders the role […]
Marketing
New food recall guidance
New Zealand Food Safety has updated its food recall guidance to make it faster and easier for businesses to prepare for and conduct food recalls, says NZFS deputy director general Vincent Arbuckle. “Food businesses generally do a good job of keeping their customers safe. When things go wrong, they have a responsibility to work quickly […]
North Canterbury Wine region preparing for toughest harvest amidst pandemic
The North Canterbury wine region is marking the official start of harvest, in what has been described as the ‘toughest season ever’. Hurunui District Council mayor Marie Black picked the first grapes of harvest at one of the region’s vineyards. “The North Canterbury Wine Region is a crucial part of our district’s fabric and I […]
A positive outlook for 2021-2022 season with record high red meat export returns
Beef + Lamb New Zealand’s (B+LNZ) Mid-Season Update 2021–22 has a positive outlook for global sheepmeat and beef trade, supported by solid fundamentals in key markets and demand projected to continue to exceed supply. “The outlook is positive. Strong demand from the US and China has underpinned record highs in the first quarter of the […]
Horticultural programme to provide new opportunities for Ngāti Hauā
The Government is partnering with Ngāti Hauā Iwi Trust to develop a horticultural programme that will empower Ngāti Hauā whānau to upskill, diversify their businesses and sustainably generate wealth from their land, Agriculture Minister Damien O’Connor announced today. The Waikato-based iwi has received $1.12 million from the Ministry for Primary Industries’ Sustainable Food and Fibre […]
New Zealand’s First Plant-Based Milk Bottle Hits South Island Shelves
Anchor has launched its plant-based bottle, which is recyclable, in the South Island. The availability of the bottle in the South Island demonstrates Fonterra’s commitment to have all packaging reusable, recyclable or compostable by 2025. Anchor Blue 2L, in the new plant-based bottle, landed on shelves across the South Island at the beginning of this […]
Alliance launches premium Wagyu beef offer
Leading food and solutions co-operative Alliance Group has launched a Wagyu premium beef programme to farmers as it continues to build its differentiated portfolio to capture greater value and meet consumer needs across its global markets. The new supply programme, for cattle with a minimum of 50 per cent red or black Wagyu genetics, is […]
Beef + Lamb New Zealand and Silver Fern Farms Collaboration Increases Sales in U.S. Market
Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness. American appetite for grass-fed sustainably raised New Zealand […]
Beef + Lamb New Zealand and ANZCO Foods Marketing Collaboration Sees Grass-fed Beef Sales Rocket in Beijing, China
A recent co-branded marketing campaign using the Taste Pure Nature brand lifted the sales of ANZCO Foods New Zealand grass-fed beef by threefold across Beijing’s high-end 7Fresh supermarket stores during the weeklong promotion, with an ongoing increase in weekly sales post-campaign. Building on the success of an initial campaign in 2020, the collaborative partnership between […]
Where is your Christmas pork from?
Don’t be fooled by the ‘made in New Zealand from local and imported ingredients’ label on your ham As Kiwis order their Christmas ham, they’re being urged to check the pork is actually from New Zealand. Almost 41,000 metric tonnes (MT) of pork has been imported from 31 countries so far during 2021. Most will […]