Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness. American appetite for grass-fed sustainably raised New Zealand […]
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Beef + Lamb New Zealand and ANZCO Foods Marketing Collaboration Sees Grass-fed Beef Sales Rocket in Beijing, China
A recent co-branded marketing campaign using the Taste Pure Nature brand lifted the sales of ANZCO Foods New Zealand grass-fed beef by threefold across Beijing’s high-end 7Fresh supermarket stores during the weeklong promotion, with an ongoing increase in weekly sales post-campaign. Building on the success of an initial campaign in 2020, the collaborative partnership between […]
Finalists Announced in Beef + Lamb New Zealand Awards
After a thorough judging process, Beef + Lamb New Zealand (B+LNZ) is pleased to announce the finalists in the Beef + Lamb New Zealand Awards. B+LNZ CEO Sam McIvor says a team of judges scrutinized all of the hundred-plus entries in the eight award categories and after much deliberation, came up with a list of […]
Parasite resistance to drenches Action Plan launched
A new Action Plan designed to help manage parasite resistance to drenches in New Zealand has been launched. Encouraging the responsible marketing and sales of drench, more accurate and easier parasite testing, research to demonstrate the costs and benefits of various parasite management approaches and better training and development are among the new priorities in […]
Primary sector calls for clear, achievable freshwater farm plans
Government submissions by two primary sector organisations, DairyNZ and Beef + Lamb New Zealand, are calling for proposed new freshwater farm plan rules to be clear and achievable. Beef + Lamb New Zealand (B+LNZ) and DairyNZ support freshwater farm plans, in principle, however clarity is needed on how the rules fit with broader regional and […]
Solid fundamentals and strong demand support positive outlook for 2021-22 season
The forecast for global sheepmeat and beef demand is positive for the 2021‑22 season supported by solid market fundamentals, strong demand and tight supply, according to Beef + Lamb New Zealand’s (B+LNZ) New Season Outlook 2021-22. Click here to read a summary report.Read the full New Season Outlook 2021-22 here. “The Outlook is positive. Fundamentals […]
Thomson Creek Catchment Group making good progress
Over the last two and a half years, Beef + Lamb New Zealand (B+LNZ) have worked on a project to improve the freshwater health in four catchment groups from across the country, with help from the Ministry for Environment’s (MfE) Freshwater Improvement Fund. One of these four catchment groups was the Thomson’s Creek Catchment Community […]
Sheep flock down, beef herd up in latest stock number survey
The total number of sheep in New Zealand decreased 0.8 percent (by 199,000 head) to an estimated 25.83 million while beef cattle numbers rose 2.5 percent to 3.98 million, according to Beef + Lamb New Zealand (B+LNZ)’s annual stock number survey. The decline in sheep numbers was across both breeding ewes, down 0.5 percent to […]
Education resource highlights NZ dairy and red meat’s role in feeding global population
A new climate change education resource has been released by New Zealand’s pastoral farming sector. The resource, ‘The important role of New Zealand dairy and red meat in feeding a growing global population’, has been co-authored by Beef + Lamb New Zealand, DairyNZ and Federated Farmers of New Zealand. It explores the complex relationship between […]
Voting now open for sheepmeat and beef levy referendum
Farmers are being asked to have their say on the future of their industry in Beef + Lamb New Zealand’s (B+LNZ) 2021 sheepmeat and beef levy referendum. Voting packs are arriving in mailboxes this week and farmers have until midday on 9 July to vote. B+LNZ Chairman Andrew Morrison says it’s important farmers think about […]