Forty farmers attending a Beef +Lamb NZ farming for profit field day in Waitahuna got a close-up look at a research project aiming to benchmark contaminant losses from sheep on winter crops and assess the impacts of retaining critical source areas (CSAs) in the grass in winter crop catchments.The Sheep Wintering project is based in […]
Beef+Lamb
Farmers asked to go back to school
Farmers across the country are being asked to go back to school as a part of a new educational programme for children called Farmer Time. The initiative, which originates from the UK, links farmers with primary and intermediate school children through virtual classroom sessions using video call technology. Students regularly chat live with their matched […]
NZ-UK Free Trade Agreement significant boost for red meat sector
The signing of the Free Trade Agreement (FTA) between New Zealand and the UK represents a significant boost for New Zealand farmers and exporters with lamb and beef eventually allowed quota and tariff-free access into the UK for the first time in decades. Under the FTA, New Zealand’s beef and sheepmeat exports to the UK […]
Discussion paper outlines carbon farming threat to sheep and beef sector
Urgent national policy changes are required to ensure the increase in carbon farming to meet New Zealand’s climate change obligations does not come at the expense of the country’s rural communities, according to a discussion paper. The Green Paper by former Hastings Mayor and MP Lawrence Yule, Managing Forestry Land-Use Under the Influence of Carbon, […]
Beef + Lamb New Zealand and Silver Fern Farms Collaboration Increases Sales in U.S. Market
Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness. American appetite for grass-fed sustainably raised New Zealand […]
Beef + Lamb New Zealand and ANZCO Foods Marketing Collaboration Sees Grass-fed Beef Sales Rocket in Beijing, China
A recent co-branded marketing campaign using the Taste Pure Nature brand lifted the sales of ANZCO Foods New Zealand grass-fed beef by threefold across Beijing’s high-end 7Fresh supermarket stores during the weeklong promotion, with an ongoing increase in weekly sales post-campaign. Building on the success of an initial campaign in 2020, the collaborative partnership between […]
Finalists Announced in Beef + Lamb New Zealand Awards
After a thorough judging process, Beef + Lamb New Zealand (B+LNZ) is pleased to announce the finalists in the Beef + Lamb New Zealand Awards. B+LNZ CEO Sam McIvor says a team of judges scrutinized all of the hundred-plus entries in the eight award categories and after much deliberation, came up with a list of […]
Parasite resistance to drenches Action Plan launched
A new Action Plan designed to help manage parasite resistance to drenches in New Zealand has been launched. Encouraging the responsible marketing and sales of drench, more accurate and easier parasite testing, research to demonstrate the costs and benefits of various parasite management approaches and better training and development are among the new priorities in […]
Primary sector calls for clear, achievable freshwater farm plans
Government submissions by two primary sector organisations, DairyNZ and Beef + Lamb New Zealand, are calling for proposed new freshwater farm plan rules to be clear and achievable. Beef + Lamb New Zealand (B+LNZ) and DairyNZ support freshwater farm plans, in principle, however clarity is needed on how the rules fit with broader regional and […]
Solid fundamentals and strong demand support positive outlook for 2021-22 season
The forecast for global sheepmeat and beef demand is positive for the 2021‑22 season supported by solid market fundamentals, strong demand and tight supply, according to Beef + Lamb New Zealand’s (B+LNZ) New Season Outlook 2021-22. Click here to read a summary report.Read the full New Season Outlook 2021-22 here. “The Outlook is positive. Fundamentals […]