Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness. American appetite for grass-fed sustainably raised New Zealand […]
exports
Honey production and yields fall while export volumes remain buoyant for the 2020/21 year
New Zealand’s national honey production in the 2020/2021 season was down 24% on the previous season and the average honey yield per hive fell 18%, according to the 2021 Apiculture Monitoring Report released by the Ministry of Primary Industries this week. Beekeeping for the season ended June 2021 proved to be more challenging than recent […]
Beef + Lamb New Zealand and ANZCO Foods Marketing Collaboration Sees Grass-fed Beef Sales Rocket in Beijing, China
A recent co-branded marketing campaign using the Taste Pure Nature brand lifted the sales of ANZCO Foods New Zealand grass-fed beef by threefold across Beijing’s high-end 7Fresh supermarket stores during the weeklong promotion, with an ongoing increase in weekly sales post-campaign. Building on the success of an initial campaign in 2020, the collaborative partnership between […]
Beef exports top 100,000 tonnes in third quarter for first time
New Zealand’s red meat exports rose 28 per cent to $2.2 billion for the third quarter compared to the previous year, according to an analysis by the Meat Industry Association (MIA). The increase continued the trend of strong growth for the red meat sector in recent months with September exports alone reaching $642 million. The […]
Economic Week – October 29
Fonterra milk price good news for farmers and for New Zealand. With the 2021/22 season well underway, Fonterra has increased and narrowed its forecast farmgate milk price to $7.90-$8.90 per kgMS, up from its previous forecast $7.25. The mid-point is up from $8.00 to $8.40. Fonterra observed that the $8.40 would equal the highest farmgate […]
‘Humble’ onion to undergo extreme makeover
The ‘humble’ onion is about to undergo an extreme makeover, with the Government investing $2.83 million in a programme to enhance the competitive advantage of New Zealand’s onion industry, Agriculture Minister Damien O’Connor announced today. Onions New Zealand and the Ministry for Primary Industries’ Sustainable Food and Fibre Futures (SFF Futures) fund will jointly invest $6.02 […]
Primary sector returns strengthen export-led recovery
Farmers’ hard work in leading New Zealand’s export-led recovery from COVID-19 is being rewarded with high prices forecast for milk and very strong returns for meat, says Trade and Export Growth and Agriculture Minister Damien O’Connor. Fonterra announced today a record predicted milk price of $7.90 to $8.90 for the coming season. The mid-point of […]
Economic Week – October 22
Inflation shocker, thief on the loose. This week saw the release of inflation data for the September quarter and it was a shocker. Inflation is an insidious ‘thief in your wallet’, to quote a former Reserve Bank Deputy Governor, eroding purchasing power and savings and distorting decisions on spending and investment. The thief is becoming […]
Free trade deal will be a welcome boost for the New Zealand honey industry
Apiculture New Zealand welcomes the move by the New Zealand and UK governments to a free trade agreement in principle which will see the removal of tariffs on all New Zealand honey into the United Kingdom. “The free trade deal will be a great outcome for our industry and will improve our competitiveness in one […]
Benefits all round in NZ-UK Free Trade Deal
Federated Farmers says today’s announcement of a free trade deal between the United Kingdom and New Zealand is great news for consumers and farmers in both countries. “The United Kingdom is walking the talk when it comes to promising a truly global Britain,” Federated Farmers National President Andrew Hoggard says. “We congratulate the New Zealand […]