A recent co-branded marketing campaign using the Taste Pure Nature brand lifted the sales of ANZCO Foods New Zealand grass-fed beef by threefold across Beijing’s high-end 7Fresh supermarket stores during the weeklong promotion, with an ongoing increase in weekly sales post-campaign. Building on the success of an initial campaign in 2020, the collaborative partnership between […]
pasture-raised
McDonald’s beefs up environmentally friendly farming
Unique public-private partnership with AgResearch to trial regenerative beef farming. In a partnership that links scientific research with burger fans, McDonald’s and science provider AgResearch have joined forces on a regenerative farming trial. The two organisations have a shared interest in positively influencing the sustainability of pasture-based beef production and are working together on a […]
New study highlights differences in New Zealand beef
Pasture-raised beef is the cornerstone of the New Zealand meat industry. But do we really understand the benefits we get from the meat when it is raised this way? New research from the Riddet Institute indicates there are differences in meat quality relating to health and digestion, depending on how the animal is raised. A […]