When it comes to sustainable food, what matters more? What we’re buying. Or where, and who, we’re buying our food from?
New research from @ourlandandwater suggests that urban Kiwis see supporting farmers directly with their dollar as the strongest sustainable food choice they can make.
The study found that town or country, Kiwis have mostly have similar views on what sustainable farming looks like and share concerns that big retailers are putting pressure on producers and holding back a healthy food system.
For the full report, head to https://ourlandandwater.nz/news/urban-kiwis-and-farmers-share-a-vision-for-sustainable-food-production/